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Macintosh for sale frequently asked questions (FAQ)

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Archive-name: macintosh/wanted-faq
Version: 2.4.0
Last-modified: September 8, 1995
Maintainer: elharo@shock.njit.edu
URL: http://www.macfaq.com/wantedfaq.html

Buying and Selling Macintosh Computers, Software and Peripherals
================================================================


     comp.sys.mac.faq, part 5:
     comp.sys.mac.wanted & misc.forsale.computers.mac 

     Copyright 1993,1994 by Elliotte Harold
     Please see section 5.8 of the general FAQ if you wish  
     to redistribute or revise this document in any way.

     Archive-name: macintosh/wanted-faq
     Version: 2.4.0
     Last-modified: September 8, 1995
     URL: http://www.macfaq.com/wantedfaq.html
     Address comments to elharo@shock.njit.edu


What's new in version 2.4.0:
----------------------------

  I've improved the URL formatting.

  I've added info about several new models, current and future.  

  And of course prices have continued to fall over the last few months.


          Table of Contents          
-------------------------------------------------------------------

I.   Buying and Selling Used Equipment
     1. Should I buy/sell on Usenet?
     2. Where should I buy/sell used equipment?
     3. I've decided to completely ignore your excellent advice and
        post my ad anyway.  What should I do?
     4. I've decided to completely ignore your excellent advice and
        buy something offered for sale on the net anyway.  How can 
        I avoid being ripped off?
II.  Fair Market Value
     1. How much is my computer worth?
     2. What is used software worth?
     3. Going prices?
III. Where Should I Buy a New Mac?
     1. Authorized Dealers
     2. VAR's
     3. Superstores
     4. Performas
     5. Educational Dealers
     6. Direct From Apple
     7. Auctions
     8. Does anyone know a dealer in New York City?
     9. New Equipment Prices
IV.  When Should I buy a new Mac?
     1. Macrotime
     2. Microtime
     3. When will I get my Mac?
V.   How Should I Buy a New Mac?
     1. Know what you want
     2. The dealer needs to sell you a mac more than you need to buy one
     3. Have a competitor's ad handy
     4. Cash on delivery
     5. The sales tax game
     6. Leasing
     7. Be nice to the salesperson.
VI.  The Gray Market and Mail Order
     1. What is the gray market?
     2. Are gray market Macs covered by Apple warranties?
     3. Does anyone know a good mail-order company?


RETRIEVING THE ENTIRE FAQ
=========================

  This is the FIFTH part of this FAQ.  The first part is also 
  posted to this newsgroup under the subject heading  "Introductory 
  Macintosh frequently asked questions (FAQ)" and includes a complete 
  table of contents for the entire document as well as information on
  where to post, ftp, file decompression, trouble-shooting, preventive
  maintenance and conditions for reproduction, posting and use of this
  document outside of Usenet.  The second, third, fourth, and sixth parts
  are posted every two weeks in comp.sys.mac.system, comp.sys.mac.misc,
  comp.sys.mac.apps, and comp.sys.mac.hardware respectively.  Please
  familiarize yourself with all six sections of this document before
  posting.  All pieces are available for anonymous ftp from 

  

  Except for the introductory FAQ which appears in multiple
  newsgroups and is stored as general-faq, the name of each 
  file has the format of the last part of the group name followed 
  by "-faq", e.g the FAQ for comp.sys.mac.system is stored as
  system-faq.  You can also have these files mailed to you
  by sending an email message to mail-server@rtfm.mit.edu 
  with the line:  

   send pub/usenet/news.answers/macintosh/name 

  in the body text where "name" is the name of the file you want as 
  specified above (e.g. general-faq).  You can also send this server 
  a message with the subject "help" for more detailed instructions.  
  For access via Mosaic use 

  



========================================
BUYING AND SELLING USED EQUIPMENT  (1.0)
========================================

SHOULD I BUY OR SELL ON USENET?  (1.1)
--------------------------------------

  No, you should not.  Usenet is a medium by which information 
  is broadcast to millions of different people around the world.  
  It's almost certain that noone in Singapore wants to buy a Canadian
  Classic 4/40, even at a really great price.  Import laws, the cost
  of international shipping and a host of other concerns pose too 
  big an obstacle to the sale of small quantities of used equipment. 
  Even within one country geographical distances often pose a severe
  obstacle to the sale of used goods.  There is simply too great 
  a chance of either seller or buyer being ripped off in a
  long-distance transaction via non-payment, non-delivery, 
  or non-usable equipment.


WHERE SHOULD I BUY/SELL USED EQUIPMENT?  (1.2)
----------------------------------------------

  LOCAL bulletin boards, both of the electronic and paper
  varieties, are a far better medium for the sale of used hardware,
  software, and other tangible quantities.  Some Usenet sites and
  local areas have local for sale newsgroups (e.g. nj.forsale
  here in New Jersey) which are more appropriate for classified
  advertising than netwide groups like comp.sys.mac.wanted.  In 
  large cities and college towns you should reach just as many 
  potential buyers by advertising locally as by posting to the net. 
  Advertising locally gives both the seller and the buyer the BIG
  advantage of being able to meet to test the system, verify that
  what is being offered is in fact what is available, and avoiding
  the hassle of shipping.  The chance of being ripped off either
  through non-payment or non-delivery is GREATLY reduced by 
  advertising and selling locally.


I WANT TO POST MY AD ANYWAY.  WHAT SHOULD I DO?  (1.3)
------------------------------------------------------

  First see section 2.0 below to try and decide on a reasonable
  price.  Be prepared for flames if your price is too far out of line
  including follow-up posts warning potential buyers that you are
  trying to rip them off.  You may just want to state "best offer." 
  That way you aren't responsible if someone else misvalues your
  equipment.  If an offer does come in that meets your minimum price,
  you can sell it.  If there are no reasonable offers, you don't have 
  to sell. 
  
  Be sure to include a descriptive subject line in your post.
  For Sale, Macintosh For Sale, and Macintosh Software For Sale are
  all HORRIBLE subject lines.  Better subject lines would be 
  
     SE/30 4/40, $395 or best offer
     or
     Photoshop 3.0, full edition, unopened, $250.
     
  Then include a more detailed description in the body of the post.
  Also be sure to state whether or not you'll pay shipping.  (It's 
  much easier to sell an item if you agree to pay shipping.) 
    
  You should post your notice in comp.sys.mac.wanted and
  misc.forsale.computers.mac ONLY.  Posting a for sale ad to
  comp.sys.mac.misc is guaranteed flame-bait, even more so if your
  offer is over-priced.  You should also restrict the distribution of
  your message to as local an area as possible.  Ask your local news
  administrator for help if you don't know how to do this.
  
  Finally if you've sold your item please don't post a message
  saying the item has been sold.  Most of us don't care.  If you are
  getting a lot of offers and want to take the item off the market,
  it's better to cancel the original message.  The bandwidth cost is
  the same, but you'll save a lot of people the trouble of reading 
  two now-pointless messages from you.  Again you may need to ask 
  your local news administrator how to do this.


HOW CAN I AVOID BEING RIPPED OFF WHEN I BUY SOMETHING FROM THE NET?  (1.4)
--------------------------------------------------------------------------

  You can't, which is the single biggest reason I recommend
  against buying and selling on Usenet.  The most effective
  precaution you can take is to insist on check-on-delivery.  That
  way you give the seller nothing until something is delivered, and
  you can stop payment on the check if what is delivered is not what
  was advertised.  This may cost a few dollars more, but the added
  security is more than worth it.  NEVER pay in advance for used
  goods from an unknown shipper.

  You may also want to insist on a work address and phone number
  for the seller.  This is especially effective if the forsale post
  originates from a company account.  The threat of being harassed at
  work is more effective than the threat of legal action against some
  unscrupulous individuals who realize you probably won't sue but may
  complain to their boss.  Even when dealing with completely honest
  individuals it's still much easier to haggle over terms and work
  out shipping arrangements via phone than through protracted 
  email exchanges.



========================
FAIR MARKET VALUE  (2.0)
========================

HOW MUCH IS MY USED HARDWARE WORTH?  (2.1)
------------------------------------------

  Make your lowest estimate of the resale value of your hardware
  taking into account current prices on new hardware of equivalent
  capability.  Then divide that estimate by two.  The price you now
  have is somewhere above the fair market value of your hardware. 
  Almost everyone severely overestimates the value of their
  equipment.  I've seen friendships and business relationships
  destroyed once buyers realized how badly they'd been taken EVEN
  THOUGH THE SELLERS DID NOT INTENTIONALLY MISLEAD THE BUYERS.
 
  Computers are like cars in that they lose 30% of their value 
  as soon as you walk out of the dealer's showroom with one.  They 
  are unlike cars in that they lose more value when new models are
  released irregardless of the condition or age of the previous model. 
  Unlike cars newer models of computer really are better.  High-end
  systems retain their value longer.  My 8/45 SE/30, a high-end system
  when I bought it four years ago, is still barely salable today. 
  Had I purchased a low-end Plus instead it would at most be worth 
  $100 for parts. 



WHAT IS USED SOFTWARE WORTH?  (2.2)
-----------------------------------

  Almost nothing.  It's certainly worth less than the cost of
  distributing a for sale message around the world on Usenet.  If the
  software is the current version AND includes all original master
  disks and manuals AND a notarized letter transferring ownership
  from the original purchaser to the new owner, then it's worth 
  about half of the current mail-order or educational discount price,
  whichever is lower.  Especially note that software left on a hard
  disk when a computer is sold adds NOTHING to the value of the
  system.  The buyer can pirate payware and download shareware 
  just as easily as the seller. 


NO REALLY, HOW MUCH IS MY SYSTEM WORTH?  (2.3)
----------------------------------------------

  I'll give a few numbers I consider current as of Fall, 1995.
  Unlike the completely ridiculous prices you'll find in the AmCo
  index these values shouldn't leave the buyer feeling ripped off. 
  As a seller you can often get higher prices than these, but as a
  buyer these represent what you should be able to bargain somebody
  down to.  Asking prices and configurations vary WILDLY so haggle 
  and don't be afraid to wait for a better deal if you don't like 
  what someone is offering.

  When trying to determine reasonable prices for discontinued
  equipment I consider several factors.  First I set a floor for a
  given model based on what used equipment dealers like Sun Remarketing
  are willing to pay for inventory and by what repair shops will pay
  for parts.  Then I set a ceiling based on two thirds of typical
  prices for a model at used computer dealers.  Used computer dealers
  can charge more than individuals because they do offer warranties
  that provide some protection against buying a lemon.  Nonetheless the
  Macintosh market moves so fast that dealers of used equipment
  sometimes aren't able to unload inventory before the price of
  equivalent new models drops below what they paid for inventory.  The
  existence of many of these dealers is marginal and depends heavily on
  customers who assume that new equipment is more expensive than old
  and that mail order is cheaper than buying from the local dealer,
  neither of which is necessarily true.  Thus I also considered the
  prices of equivalent and better new machines as well.  
  
  The real kicker here is the LC 475 (a.k.a. Quadra 605), a 25 MHz 
  68LC040 (no FPU), 4 megs RAM, 80 megabyte hard disk, keyboard, 
  several useful applications and a twelve month warranty for about 
  $499 new.  Very few used Macs currently being offered for sale have 
  as much horsepower as this machine though some may have additional 
  features such as a monitor or more slots.  However very few people 
  buying used equipment need more than one expansion slot.  Thus as a 
  buyer or a seller ask yourself what a machine is worth compared to 
  an LC 475.  Within this range I try to set the suggested price 
  in the ballpark of the lowest asking price I've seen on Usenet or 
  elsewhere.  Finally I adjust the prices a little between models to 
  make sure that equivalently capable used Macs cost about the same 
  amount.  My ultimate goal is to ensure that a buyer who pays the 
  price listed here does not feel cheated in a transaction, either 
  because they see the Mac they just bought for $1000 advertised for 
  $500 two weeks later or because they realize they could have bought 
  a better Mac new for the same money.  Both of these happen far 
  too frequently.

  These prices are mainly for discontinued models.  For models
  that are still available new, see the list in question 3.8. Figure
  the same system used is worth about 70% of that price plus an 
  extra half percent for every month of warranty coverage left.  For
  compact Macs all prices include a keyboard and mouse.  Take $100
  off the price if there's no keyboard or mouse or both.  Otherwise
  the prices are just for the base CPU with internal hard drive and
  RAM.  Most offers to sell do include a monitor, keyboard and mouse
  and some room for haggling so asking prices will typically be
  somewhat higher.  RAM and hard drive configurations can vary
  greatly.  I've tried to include the high and low ends as well as 
  the configurations you're most likely to run across.  Use your best
  judgment when interpolating and extrapolating to other models.


          Mac 128                     $50
          Mac 512                     $50
          Mac 512ke                   $50
          Mac Plus 1/0                $50
          Mac Plus 4/0                $100
          SE 1/0                      $75
          SE 1/20                     $100
          SE 4/0                      $100
          SE 4/40                     $125
          SE/30 1/0                   $150
          SE/30 4/40                  $350
          SE/30 5/80                  $400
          SE/30 8/80                  $450
          Classic 4/40                $140
          Classic 4/80                $165
          Classic II 2/40             $265
          Classic II 4/80             $370
          Color Classic 4/80          $410

          LC 4/40                     $175
          LC 4/80                     $225
          LC 10/80                    $300
          LC II 4/40                  $175
          LC II 4/80                  $200
          LC II 8/80                  $250
          LC III 4/80                 $300
          LC III 4/160                $350
          LC 520 4/80                 $650
          LC 520 5/80/2CD             $800
          LC 520 8/160/2CD            $900
          LC 550 4/160                $895
          LC 575 5/160/2CD            $940
          LC 575 8/160/2CD            $995

          Mac II 0/0                  $200 
          Mac II 0/0/FDHD             $225
          Mac II 8/40                 $300
          Mac II 4/105/FDHD           $400
          Mac IIx 0/0                 $300
          Mac IIx 8/80                $525
          Mac IIci 0/0                $400
          Mac IIci 8/80               $600
          Mac IIcx 0/0                $250      
          Mac IIsi 2/0                $325
          Mac IIsi 3/40               $420
          Mac IIsi 5/80               $475
          Mac IIsi 5/120/FPU          $500
          Mac IIfx 0/0                $700
          Mac IIfx 4/270              $900
          Mac IIvx 4/80               $400
          Mac IIvx 5/80/2CD           $550
          Mac IIvx 4/230              $450
          Mac IIvx 4/230/2CD          $600

          Centris 610 4/80            $500
          Centris 610 8/80            $575
          Centris 610 8/230           $675
          Centris 610 8/230/2CD       $800
          Centris 650 8/230           $800
          Centris 650 8/230/2CD       $950 
          
          Mac Portable 1/40           $200
          Mac Portable 4/40           $250
          Mac Portable 4/80/Backlit   $300
          
          Quadra 605 4/80 (LC 475)    $400
          Quadra 605 4/160 (LC 475)   $469
          Quadra 605 8/160            $579
          Quadra 605 8/250            $599
          Quadra 610 8/160            $700
          Quadra 610 8/160/DOS        $990
          Quadra 610 8/230            $800
          Quadra 610 8/230/2CD        $900
          Quadra 650 8/230            $1100
          Quadra 650 8/500            $1400                    
          Quadra 650 16/230           $1500          
          Quadra 650   8/230/2CD      $1280          
          Quadra 650   8/500/2CD      $1600          
          Quadra 660av 8/80           $1050
          Quadra 660av 8/230          $1095
          Quadra 660av 8/230/2CD      $1200
          Quadra 660av 8/500          $1320
          Quadra 660av 8/500/2CD      $1560
          Quadra 800   8/230          $1400
          Quadra 800   8/500          $1500
          Quadra 800   8/500/2CD      $1600
          Quadra 800   8/1000         $1900          
          Quadra 840av 8/230          $1660
          Quadra 840av 8/230/2CD      $1895
          Quadra 840av 8/500          $2050
          Quadra 840av 16/500         $2200
          Quadra 840av 16/500/2CD     $2450
          Quadra 840av 16/1000/2CD    $3900
          Quadra 950   8/0            $1960
          Quadra 950   8/230          $2100
          Quadra 950   8/400          $2250
          Quadra 950   8/500          $2500
          Quadra 950   16/1000        $2900
          Quadra 700 4/0              $600
          Quadra 700 4/80             $700
          Quadra 700 8/105            $800
          Quadra 900 4/0              $1200
          Quadra 900 4/160            $1500

          PowerMac 6100/60   8/160    $905
          PowerMac 6100/60   8/250    $1000
          PowerMac 6100/60   8/250/2CD$1205
          PowerMac 6100/60   16/250   $1300

          PowerBook 100  2/20         $300
          PowerBook 100  4/40         $375
          PowerBook 140  2/20         $400
          PowerBook 140  4/40         $475
          PowerBook 140  4/120        $650
          PowerBook 145  4/40         $650
          PowerBook 145b 4/40         $595
          PowerBook 145b 4/80         $695
          PowerBook 145b 4/120        $795
          PowerBook 160  2/20         $600
          PowerBook 160  4/40         $700
          PowerBook 165  4/80         $1095
          PowerBook 165  4/160        $1195
          PowerBook 165  4/160/Modem  $1295
          PowerBook 165c 4/80         $1295
          PowerBook 165c 4/120        $1395
          PowerBook 165c 4/120/Modem  $1495
          PowerBook 170  4/40         $900
          PowerBook 170  4/80         $975
          PowerBook 170  8/40/modem   $995
          PowerBook 170  4/120        $965
          PowerBook 180  4/80         $1350
          PowerBook 180  4/120        $1460
          PowerBook 180  4/120/Modem  $1570
          PowerBook 180c 4/80         $1550
          PowerBook 180c 4/160        $1660
          PowerBook 180c 4/160/Modem  $1770
          PowerBook 540  4/240        $2195
          PowerBook 540  12/240/Modem $2595

          Duo 210 4/80                $605
          Duo 230 4/80                $695
          Duo 230 4/120               $795
          Duo 230 4/120/Modem         $895
          Duo 250 4/200               $1150
          Duo 250 12/200/Modem        $1350
          Duo 270c 4/240              $1500
          Duo 270c 12/240/Modem       $1895

          ImageWriter                 $50
          ImageWriter II              $75
          ImageWriter LQ              $100
          StyleWriter                 $135
          Personal Laserwriter SC     $200
          Personal Laserwriter LS     $235
          Personal Laserwriter NT     $285
          Personal Laserwriter NTR    $335
          LaserWriter IISC            $300
          LaserWriter IINT            $500
          LaserWriter IINTX           $600
          LaserWriter IIf             $735
          LaserWriter IIg             $995          
          
          Apple CDSC                  $50
          Apple CD-150                $75
          Apple CD-300                $125
          Apple Standard Keyboard     $50
          Apple Extended Keyboard     $85
          Apple 12" B/W Monitor       $115
          Apple 13" HiRes Color       $300
          Apple Portrait Display      $265



====================================
WHERE SHOULD I BUY A NEW MAC?  (3.0)
====================================

AUTHORIZED DEALERS  (3.1)
-------------------------

  Hard as it may be to believe Apple authorized dealers are
  normally the most reliable, best stocked, and cheapest source of
  Apple brand equipment.  You are unlikely to do better by buying at
  educational discount, at a superstore, or by mail-order (though
  walking in with the price list from a local university or
  superstore is often the quickest way to cut through a lot 
  of haggling).  

  The larger dealers should offer you a price several percentage 
  points less than offered by smaller dealers since Apple charges them 
  less for product.  The key number is $5,000,000.  A dealer that orders
  five million dollars of merchandise from Apple in a year pays about 
  three percent less for its product than a dealer that only orders
  $1,000,000 of Apple products in a year.  (This is also a great
  incentive for dealers that are on the borderline of one of the two
  tiers to cut margins to move more volume.)  Dealers that order less
  than a million dollars a year normally order product through a master
  reseller like MicroAge which tacks on its own markup.  Apple sets
  minimum advertised pricing and punishes dealers that advertise lower
  prices so that smaller dealers can compete, at least for the business
  of uninformed consumers (which isn't you since you're reading this
  FAQ list.)  This helps keep advertised prices pretty much in lockstep,
  but you should expect that the larger dealers will offer prices 
  several percent less than what they advertise when you visit 
  their store.


VAR'S  (3.2)
------------

  I include Value Added Resellers (VAR's for short) only for the
  sake of completeness.  These dealers custom configure Macintoshes
  for specific purposes and sell them at a premium price.  Generally
  they are uninterested in single CPU, retail sales.  Very few will
  even attempt to match rock bottom prices.  However they are about 
  the only part of the dealer channel that provides significant 
  after-sale support to their customers.


SUPERSTORES  (3.3)
------------------

  Superstores like CompUSA are fairly hassle-free since they
  won't do any haggling except on the largest orders.  They should be
  able to match a competitor's advertised price though you may need 
  to show them an ad with the better price first.  On the other hand 
  any authorized dealer should almost certainly be able to beat a
  superstore price.  After all, noone puts their best price in an ad
  for all their competitors to see.  The best use for a superstore is 
  to tell salespeople at authorized dealers what prices they need to 
  beat to get your business.


PERFORMAS  (3.4)
----------------

  At various times Apple repackages different models of LC's,
  Classics and Quadra's with slightly different software and sells
  them as Performa's through consumer outlets like Sears.  With 
  one exception (the Performa 600) these have all been virtually
  identical to one model or another of the Macs sold at authorized
  dealers except for the bundled software.  Most of the time the
  regular model is cheaper than the equivalent Performa, especially
  if you don't want the bundled software; but this isn't always true
  so you should double-check the price of a Performa compared to the
  model you want to buy.  Finally most Performa dealers will sell Macs
  over the phone to customers they've never met.  So if you can't find
  what you want locally, a Performa may be a reasonable choice.


EDUCATIONAL DEALERS  (3.5)
--------------------------

  The nicest thing about campus computer stores is that they're
  willing to distribute firm price lists with reasonable prices so
  there's no need to haggle.  Also since they typically don't work 
  on commission they're much more honest and open than the average
  authorized dealer.  The worst thing about campus computer stores is
  that they're normally the last part of the channel to get product.  
  If you order a Mac that isn't in stock through an educational dealer, 
  plan on waiting at least two months for delivery.  

  Educational prices haven't fallen at the same rate as have prices 
  in other channels over the last two years (mainly because educational 
  prices were much lower to start with) so larger authorized dealers 
  should now be able to match or beat educational prices.  One of the 
  most effective tactics for dealing with an authorized dealer that 
  cuts through a lot of hassle and haggling is walking in with a copy 
  of a local university price list and asking "Can you do better?"


DIRECT FROM APPLE  (3.6)
------------------------

  Apple does not sell Macs retail except to their largest 
  accounts.  They occasionally sell discounted Macs to certain
  developers but like educational discounts, developer's discounts
  aren't what they used to be.  Most developers agree that the 
  paperwork and delays involved in buying direct aren't worth any 
  small savings that might be had by buying from Apple rather than 
  from a dealer.


AUCTIONS  (3.7)
---------------

  Apple occasionally dumps overstocked equipment at various 
  auctions around the country.  Most of the time this is NOT a good 
  way to get a good deal on a new Mac.  Once auctioneers fees (5%) 
  are factored in prices tend to be higher than you'd pay at a dealer 
  for newer, better models.  However some deals are possible if you 
  know what you want and how much its worth.  Here are a few rules 
  of thumb for shopping at auction:   

  
    1.  Get a list of the merchandise offered for sale.  Be sure to 
   preview the items before the auction.  Auction configurations  
   are not always the same as dealer configurations.  Check whether  
   the models you're interested in are new or demos and what their 
   warranty status is.  New equipment should have a full 
   one year warranty.
 
    2.  Make a list of street prices and prices you're willing to pay
   for everything you might bid on.  The sections on new and used 
   equipment prices in this FAQ can be of great help here.
 
    3.  Don't get caught up in the excitement of the auction.  NEVER 
   bid more than you planned on for any piece.
 
    4.  Powerbooks almost always sell for more than their street 
   price.  Don't even bother attending an auction if you only 
   want a PowerBook.

 

DOES ANYONE KNOW A DEALER IN NEW YORK CITY?  (3.8)
--------------------------------------------------

  If you're planning a trip to New York, you may want to do a
  little Mac shopping on the side.  New York City is one of the most
  competitive Mac markets in the United States, and the prices here 
  reflect it.  For the current ads of most NYC dealers pick up a copy 
  of Tuesday's New York Times.  Below I list several dealers you may 
  want to check out.
  
     PCSI
     26 West 23rd Street between Fifth and Sixth Avenues
     (212) 255-7600
     I've dealt with PCSI several times over the last few years
     and they've always been friendly, honest, and had competitive
     prices.


     MPC
     4 West 20th Street between Fifth and Sixth Avenues
     (212) 463-8585
     I worked at MPC for about a year a few years back.  Since 
     MPC is also a full-service service bureau as well as being an
     authorized dealer, they're by far the most technically 
     knowledgable dealership in NYC.  The prices aren't bad either.


     J&R Computer World
     15 Park Row
     NY NY 10038
     (212) 238-9000
     (800) 221-8180
     This is New York City's superstore.  Like most superstores
     there's limited haggling, not particularly knowledgable
     salespeople, and decent prices; but you can often do better by
     going to one of the other dealers and saying "J&R has it for 
     $2000.  Can you beat that?"  J&R is also authorized to sell
     Macs over the phone.


     Sam Ash
     160 West 48th Street
     NY NY
     (212) 719-2299
     While most New York City dealers cater to the graphics design
     market and the occasional business user, Sam Ash has developed
     a large and loyal following among musicians.  If you need advice
     on MIDI to Mac hookups and the like, you won't do better than
     Sam Ash. Be warned, however, that the salsepeople work on
     straight commission so they can be somewhat aggressive and hard
     bargainers.  There are also locations in Queens, New Jersey,
     and other parts of the metro area.


NEW EQUIPMENT PRICES  (3.9)
---------------------------

  What follows are mostly maximum prices you should expect to 
  pay for current Apple models in standard configurations.  You should
  have no trouble getting these prices at any Apple reseller in the
  United States with a little haggling.  In competitive markets or 
  if you're buying several Macs at once, you may be able to get up to 
  10% or more off these prices.  If you do manage to significantly beat
  these prices on a single Mac purchase I'd like to hear about it so I

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